Communication design for a desired social environment.
Students comprehend their role in the ethical practice of communication design in
local and International contexts towards creating a better society.
Plastic Ban in Maharashtra We must acknowledge the true scale of the mess we’ve landed ourselves in if we want to see environmental changes – and we have to do so before it’s too late.
#CollectSellRecyleAn online campaign where people are made aware of how to dispose of plastic through this celebrity-endorsed campaign creating high recall and educating how plastic can be recycled to valuable products.
Phase 1 - 5-sec ads and WhatsApp gifs
Phase 2 - Challenge to collect and sell the most amount of plastic to any recycler.
A website which will include a brief about the campaign, the two phases and a list of recyclers.
One of every nine people in the world is starving. - Hunger project
We don’t waste, we donate A witty campaign keeping the ‘ZOMATO’ brand language in mind, targeting millennials and sensitizing them to food waste. Creating an ecosystem for donation via ‘Zomato’ at various restaurants and outlets.
( Foodies can donate extra food and in return with just one click on the website gain some Zomato points. Donated food will be delivered to the NGOs by respective restaurants. )
The campaign starts with a catchy, Peppy jingle “ we don’t waste, we donate.” Simultaneously, onsite adverts are launched making people realise their mistake.
It is followed by social media posts on Instagram, Twitter, Facebook to persuade people to acknowledge it.
Data Breaches a global concern The average data security breach takes less time to pull off than it does to prepare a cup of coffee. In fact, 93% of successful data breaches occur in less than one minute. People are unaware of how their private data is consumed by multinationals for business activities.
#KeepThePrivacyModeOn A Redmorph’ sponsored CSR campaign both educates and informs about the perils of the world wide web in an ametaforical manner. Targetted audience (15 – 35 age group) that use the internet more frequently and almost daily.
Phase 1- Creatives launched in nightclubs and youth events.
Phase 2- Social media platforms / Redmorph onsite promotions.
What Men Want? Gender has played a very negative role in the society. It is presumed that a boy or a girl will behave and do as stereotyped.
Campaign Strategy: A strong print-based campaign across large billboards keeping ‘Cadbury’s’ festive target audience in mind and allowing the voice of sensitive men to reach a larger audience keeping the cultural context in mind. An online presence for people to follow up and connect on various issues concerning the Male gender. Targeting women and their perceived expectations from the men in their lives and Indian society at large.